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Boiling Point

Boiling Point is a casual Taiwanese style hot pot chain restaurant in the United States, Canada and China. It is one of the most successful hot pot brands in the United States and continues to expand worldwide. I had the fortune of working with a talented art director and Boiling Point’s marketing team to design brand collateral and marketing material under its recognizable brand identity.

Boiling Point Brand Collateral

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Summer Special Voucher

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‍Bold, hand crafted and plenty of character
Boiling Point was intentionally designed to capture a bold and youthful taste. By using a wide range of colors, hand-drawn line art, type and animation, I assisted the art director in maintaining its iconic look- informal yet professional.
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"Finally, a brand that looks as good as it tastes."
Promotional Poster Set

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1/4 Page Newspaper Ad
Half Page Newspaper Ad
Other projects: 
Exus Shutter
Genius Plugz
Boiling Point

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